Course Overview
A concentrated four-day immersion into essential knowledge and indispensable tools tailored for professionals and managers engaged in the field of digital transformation. Delve into a cohesive, ongoing case study interwoven throughout the four days, accompanied by a multitude of practical exercises. This program equips participants with vital skills to navigate the complexities of the digital landscape.
Who should attend
Specialists and executives from the areas of management, strategy, business development, HR, marketing, development, IT, administration and consulting.
Course Objectives
Comprehensive, up-to-date know-how for specialists and managers in the field of digital transformation
Course Content
Day 1: Overview, megatrends and technology trends: functions and applications of digital technologies: Artificial Intelligence & Big Data, Blockchain (DLT), Robotic Process Automation, Augmented & Virtual Reality, IoT & I4.0, Cloud Computing.
Day 2: Digital economy & business models, development and implementation of digital tools, user centricity, vision & mission, persona, value proposition canvas, business model canvas, platform economy, service and network economy.
Day 3: Digital change management, digital mindset, reinforcing digitally affine thought and action patterns, toolbox for digital transformation, dealing with resistance, recognizing fears and reactance, leadership, transformation strategies.
Day 4: Agile and classical project management, forms of organizational ambidextry, Stacey Matrix, agile logic and practical examples, Scrum, Kanban, Design Thinking, Lean Startup, Minimum viable Product, leading agile structures, etc.